Samantha Juels stands as a boundary breaking force in the music business realm, channeling her expertise into the development of educational programs tailored for independent talent and professionals. Guided by the mentorship of Janie Jennings, Samantha has discovered her passion for constructing systems and programming solutions that enhance efficiency, foster healthier environments, and democratize access to foundational knowledge within various departments. What captivates Samantha about collaborating with creatives is the opportunity to serve as an advocate for their aspirations and vision in environments and discussions where they might not have a direct presence. Simultaneously, she dedicated to championing comprehensive initiatives aimed at enhancing the well-being of both the talent and their teams.

Embarking on her career journey, Samantha pioneered the role of "Executive Fan," shattering conventional boundaries in the music industry. This innovative position empowered her to leverage her strengths across multiple departments while genuinely investing in artists. Her professional trajectory has since been marked by impactful experiences working on the teams of her favorite artists like G Herbo, Waka Flocka, and Yung Bans. Samantha has spearheaded influencer marketing campaigns for Rick Ross’ “Wiggle” and Bobby Shmurda’s “Shmoney”, and contributed to production sets alongside K Camp, Spillage Village, and Young Dolph.

Over the past half-decade, Samantha has immersed herself in diverse roles spanning event production, concert operations, celebrity travel management, tour coordination, independent label administration, artist marketing and branding, creative copywriting, artist and label services, music video production, and talent relations. Throughout her journey, she has not only established and overseen three Fair Labor Standards Act (FLSA) compliant internship programs but has also conceptualized and launched an eight-week virtual career development initiative. Currently, Samantha is dedicated to formulating training programs focused on mental health and substance abuse tailored for professionals in the music and sports industries, while pursuing dual Master's Degrees in Organizational Development & Leadership (Individualized concentration in Mental Health Support) and Strategic Communications.